Ryan's Chico Real Estate Blog

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New Chico Area Commerical Property Website!

I have a very successful residential website, and have recently just rolled out a commercial and multi-family site, in addition to my main site. Here are some of my thoughts on my websites. 

My Residential Website Intentions
My original idea was to create a website so that I could send existing clients, and potential clients somewhere to look at property. I also originally intended it as a listing tool, which could show sellers, how many listings I have and as a voucher for my credibility.

http://www.ryanvaught.com/

Well I was wrong. Yes, I do send buyers and sellers to my website, but every day I am contacted, via email, phone or both, because of my website. Buyers are actually contacting me, because of my website. I could not be happier.

My Residential Website Results
Well, since I have realized that there are a lot of buyers on the Internet who need professional help and information, I have devoted my entire site to the cause. Why would I not give all the information I can to my buyers before they even contact me. If they can make up their mind before they call me, I can work with a lot more buyers! I get emails and calls every single day with questions and showing requests, and I always ask, where did you find me? The answer, Google, Yahoo or another source. They are all Internet sources. I can also show each seller, a graph of the hits and visitors that their particular property got. They can see when it got a lot of visits, and when no one looked at it. The more information they can access, the more they can see my results.

My new Commercial Website Intentions
Since I am kept extremely busy with my residential website, I am probably a bit insane to start up another website and hope for the same results. I love investment property. I am in property management, and have always enjoyed income property. I thought, why don't I have a website for investors? My residential website is geared towards homebuyers, which buy on very different motives than investors. So, they can't be the same website. Income and residential property are different products, and the same site, can't serve both and do it well. I can also piggy-back from one site to the other, and hopefully increase hits on both. If you notice on my residential website, there are advertisements displayed at the top. But these ads are for my products and services. Services like automatic emails, custom search, my market reports etc. Take a look, and let me know if you have any ideas.

My New Site (90% done)
http://www.vaughtproperties.com/

I don't have any results yet, my new commercial website is still brand new. But I will keep everyone posted on the results. Another idea I have is to have a site designed just for sellers. Since most buyers use the Internet to find homes, I have tailored both my sites for buyers. Perhaps like a 80% buyer sites, and a 20% seller site. Seller are really missing out, if they are trying to find information on how I market homes etc. The information is just not on my website. I am still on the fence about this, any ideas would be helpful. I have all the information, between listing packets, listing presentations and my track record and stats. It is just a matter of publishing this on a seller friendly website.

Stop spending money on your newspaper ads, and get a real website. It will pay off, and your site won't end up in the trash can at the end of the weekend either.

Ryan Vaught, Realtor
Keller Williams Chico CA
Office Phone: (530) 343-2959
Cell Phone: (530) 519-1044

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  • Currently Ryan has nearly $3.5 million in inventory, and will have sold over two million in Quarter 1 of 2007.
    Please don't hesitate to contact me with any questions about Chico area real estate.

     

    2224 Park Ave, Oroville CA $259,000

    Cashflow! Two 3 bedroom 2 bath units over 3000 sqft! Gross rents are $2100. This is priced to sell at nearly $130k a unit! Nearly a 7% cash on cash. Be sure to take a look at ...
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    Comment balloon 2 commentsRyan Vaught • April 29 2007 11:21PM

    Comments

    Nice Ryan.

    I like your view of the 2 websites. I like it that you are a CAM, as I am but not advertising it I am also a CAPS. I should list to on my sites ? why didn't I? I have a Question for you. where are yu getting your web sites? I like the way you have your properties on the home page. Do you have a rental site for your property management?

    Ken

    Posted by Ken Kirkpatrick (Kirkpatrick, Sale & Rental Management) over 10 years ago

    Hey Ken,

    I'd put all your designations. Anything that would show how much value you bring. The reason I put CAM is because I want investors to know that I know management, not just sales. It sets you apart from the rest also. I only advertise it on my commercial site, because home buyers could care less, if I know property management.

    I started a rental website a few years back:
    http://www.chicorentallisting.com/

    It has my properties, but others can advertise on it also. It was not a huge success, but it pays for itself.

    I read that most internet clients are buyers looking for property, so that was what I gave them. They are not looking for a realtor, but if I give them property, I am giving them both.

    I am fortunate to have a web development company in my back pocket. I started Netguava, Inc., which does real estate related websites and software, so I am very fortunate to have my website done in house. If I didn't have that, I would find a kid from a local university, who knew the computer, and pay him to build me a killer site. It takes a skilled programmer to do most of the features on a real estate website, not just any website designer. When building my site, I just found a site that I liked a lot and said "Make mine do this!"

    Ryan Vaught, Realtor
    Keller Williams Chico CA
    Office Phone: (530) 343-2959
    Cell Phone: (530) 519-1044

  • Ryan's Current Listings
  • Chico MLS Search
  • Today's New Listings
  • 16 Reasons to Choose Me
  • Why Ryan?
  • Commercial & Income Property
  • Posted by Ryan Vaught (Ryan Vaught Real Estate) over 10 years ago

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